"...the individual now defines himself purely and simply as product.
If this sounds like Karl Marx's version of wage labor to you, forget it. Nothing could be further from the truth. Instead of the proletariat selling their bodies to the capitalists, it is the capitalist entrepreneur who sells his body to the avaricious proletariat in the digital format so desired. It is a fair transaction, transparent and honest. A legitimate exchange along well-defined utility curves.
Of course, David Beckham did not invent this idea. The concept is explained beautifully in Chapter 1 of Robert Grant's Contemporary Strategy Analysis, the standard strategy textbook in many MBA programs. Grant gives three examples of "Person as Product", based on three individuals who developed successful strategies"
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